![]() A new large upright grille was prominently displayed and screamed heavy-duty truck. ![]() While the F-150 featured a more rounded grille and headlights, the Super Duty was all machismo. The result was a truck that set the industry standard for the modern heavy-duty diesel pickup. The all-new Super Duty, as they were referred to, would be distinguishable from the F-150 by its distinct body style, along with a heavier-duty chassis and suspension to allow for higher payload and towing capacities. To help market the truck to commercial buyers, Ford sought to create a separate, dedicated heavy-duty truck platform. Two years later in 1999, the real bombshell was dropped with the introduction of the F-250/350. Ford started overhauling their trucks by releasing the new F-150 in 1997, featuring a more carlike appearance and plenty of convenience features to help appeal to a wider variety of consumers. With the previous F-Series platforms spanning almost two decades since a major redesign, as well as increased competition from Dodge, Ford had to go all out with their new line of trucks. Posted on Augby Jeremy_XDP 0 History/General Info Buyers Guide, Powerstroke 1999-2003 Ford 7.3L Powerstroke Buyer’s Guide
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